<aside> 🍷
</aside>
📍 Stockholm, Sweden
📅 Officially released: March 2026
📱 Available on iOS & Android
🌍 Launch markets focus: Sweden, Denmark, Norway, Finland
🌍 Available: Globally
Instagram - 40 millions org views ✌️ 25k followers
Together, we are creating Swirl, to help you find wines that truly match your taste. From our advanced recommendation system to our thoughtfully designed features, Swirl is here to make your wine journey easy, fun, and tailored to you. Drop us a message anytime, we’d love to hear from you!
Emil, a certified sommelier turned electrical engineer with a master’s in robotics, brings a rare mix of hospitality and technical skills.
Jade is a home cook and a seasoned product builder and marketer with over 10 years of experience in mobile app development and growth.
World class experienced Sommelier, now Head Sommelier at Ett Hem and previously sommelier at Frantzén, the only 3-star Michelin restaurant in the Nordics.
Experienced and super passionate mobile frontend lead at Swirl, he makes
“Wine is very personal, yet most platforms still push general ratings. Swirl was built to help users understand their own palate and make confident choices.” — Jade Arana, Co-Founder